A domain name is how people are able to locate your website on the Internet. It should be something unique and easy for everyone to remember. The domain name is what is entered into the search bars. For example if your website was called crazynuts.com then that is your domain name for the website. It is recommended that you register your name so you do not have to worry about someone else using the name.
There are many good perks about having a domain name. If you have a website with a hosting provider there may come a time when you need more space. If the provider is not capable of giving you the space then you will need to find another hosting provider. When you move your website from one provider to another you will not need to worry about losing any customers if you have the same domain name. In fact many of the customers will not even know the website had moved.
When deciding on a domain name try and be creative in describing the business. For example if you are a business that is going to sell a variety of fresh nuts you will want something unique to describe it. Something as simple as crazynuts.com not only tells everyone you sale nuts but it also say you are crazy about the nuts you are selling.
Once you have the domain name picked out for your website you should register it with ICANN through the proper register for domain names. There will be a small fee between 10-35 dollars that you will be charged per year. When you take the time to register the name you are letting everyone know that you are the actual owner of the domain name.
The reasoning for registering the name is so no one in the future can come up with the same name and take it from you. It is a rule that no two people can have the same domain name on the Internet. So if you forget to take the time and register the name you worked so hard on creating someone else can take ownership of it then request you to pay them a sum of money to get it back. There is no need to risk losing your customers because of something that is simple to do and only takes a few minutes. So take the time and register the domain name so no one else can take it from you.